How to live Italian

One of the most distinctive characteristics of being Italian is the love for food. Enjoying a meal together around the table, spending time in each other’s company and eating a delicious dinner, is a great way to be together with family and friends, even when life gets hectic. In a word “conviviality”, which for Italians is the real meaning of dinner. Sharing and family are the Italian values that Giovanni Rana has brought to the table for more than 50 years.

Giovanni Rana is the number one and most beloved master Pasta Maker in Italy, spreading Italian gastronomic tradition all over the world. On a mission to make the dinner table the heart of every home and share his sense of conviviality, he commissioned a survey into dining habits in the UK.
This guide is created to inspire you with tasty recipes and tips on How to Live Italian. Inside you’ll find some unexpected facts about the life of British families, and some valuable advice on making your meals special with a few simple touches, so you can enjoy convivial dining even if you are short on time. Oh, and you’ll learn some Italian words on the way!
*Source: IRI Database - Full Year 2015 Total Italy Volume/Value Share
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